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Why Moisturizing is Important in Every Skincare Routine

African American model with Radiant & Bright Glowing Moisturizer applied to her face which smooths the look of skin texture

Aaahhhh! That fresh feeling you get after cleansing your face. Your skin feels clean, soft, revitalized. So you think after removing the day’s impurities and sloughing away those dead skin cells, you’re all done. Think again. You may be missing a vital step in your skincare routine - moisturizing.

Why you need to moisturize
Some people think that if their skin is clean, they don’t need to moisturize. Or maybe you have oily skin and think applying a moisturizer will make your skin more oily. If you tend to skip the moisturizer, your skin (even oily skin) is missing out.

Moisturizing your skin is one of the best ways to keep it healthy looking and protect it from the drying effects of hot water, environmental factors and dry indoor air (which we all have a lot of exposure to these days). Proper moisturization helps balance out your skin too, protecting it from irritation and providing it with what it needs to avoid breakouts or excess dryness. And probably one of the best reasons to always use a moisturizer is the anti-aging benefits. Moisturizers help reduce the appearance of fine lines and wrinkles.

Choosing the best moisturizer
Lotions, creams, oils, oh my! Don’t be overwhelmed! Which type of moisturizer to choose depends on your skin type. Not sure of your skin type? Urban Skin Rx® has an easy skin quiz you can take to find out.

Urban Skin Rx® also offers a range of moisturizers to choose from, so once you know your skin type it’s easy to find the oil-free, non-comedogenic, daytime or nighttime formula that’s right for you. Plus, you can also find moisturizers packed with vitamins and formulated with SPF for added benefits.

HydraBalance Instant Moisture Infusion is powered with Hyaluronic Acid and Squalane to provide your skin with intense hydration and a youthful-looking glow.

Complexion Protection Moisturizer SPF 30 hydrates your skin while providing that all important broad-spectrum sun protection.

Radiant & Bright Glowing Moisturizer contains vitamins, antioxidants and amino acids for an instant, healthy-looking glow.

Mega Moisture Illuminating Night Cream is a rich, probiotic-infused moisturizer that rescues dry, dull and dehydrated skin with long-lasting hydration.

DermShield All Day Sun Protection Mattifying Moisturizer SPF 30 hydrates and provides advanced sun protection to decrease the risk of early skin aging caused by the sun.

Hydranutrient Radiance Restore Oil, while technically not a moisturizer, is a great product to apply before your moisturizer for extra hydration and a potent dose of radiance restoring ingredients.

How and when to apply moisturizer
The best time to apply moisturizer is after you cleanse your face (or shave, for our glow-guys out there) so basically after you shower. If you love to take a relaxing hot shower, keep in mind it may be wreaking havoc on your skin. Good thing you’re going to always moisturize!

Here are some tips to get the most out of your moisturizer:

  • Cleanse your face with warm water which is gentler on your skin than hot water.
  • Pat your skin dry, never rub which can irritate your skin. Also when you pat dry, some water remains on the skin which helps with moisture retention when you apply your moisturizer.
  • Apply moisturizer to face and neck using upward strokes. Wait a few minutes before applying other face products or makeup to allow the moisturizer to absorb.
  • Drink more water – we know you’ve heard this before, but it’s true! Keeping your body hydrated on the inside can help you look better on the outside.