Say Hello to the Glow Up Program Participants

At the beginning of the year, Urban Skin Rx® announced the official launch of our GLOW UP Program as a part of our continued effort to amplify melanated voices.

The quarterly GLOW UP Program provides paid partnerships and meaningful support from different areas of our organization on an ongoing basis to 5 BIPOC micro content creators.

Each selected participant receives:

• $4,000 to create 5 pieces of content
• 50 products for giveaways to the Participant's followers
• Early access to new product launches
• 5 PR/Influencer Mailers to giveaway to the Participant's followers
• 1 IG Live Event with Rachel Roff, Founder & CEO
• 3 Monthly calls with Rachel Roff & the Urban Skin Rx team for support and guidance
• Participant’s content featured on USRx Instagram Page
• Participant feature in USRx email blasts USRx
• Blog post feature

The Selection Process

The 5 Participants are chosen by Urban Skin Rx®’s Influencer Marketing team and they are selected based on:

• BIPOC representation
• Alignment with brand values and ethos
• Impactful content with a strong connection to the Participant's local community
• Quality of content and personal voice
• Distinct and unique personal style

Meet Our First Round of Glow Up Program Participants

Aly Masters
Mental Health Advocate
Greenville, SC

“My name is Aly Masters and I am a 29-year-old mental health advocate. I grew up being severely bullied due to the color of my skin. I struggle with anxiety and panic attacks, and found a way to not only help myself but others through my stories and being transparent. Being able to merge beauty and mental health together is extremely important to me and to many people who struggle with loving themselves in a world that judges harshly. Being a part of the Glow Up Program with Urban Skin Rx® has taught me to get out of my comfort zone and loving the skin I am in! I have struggled with showing the details of my face on social media, and this program has made me appreciate my outer shell even more. I found that with every post I created, I became more and more comfortable in my skin and showing a different side of myself. I am extremely grateful for this opportunity, and even more grateful for the amazing team behind the company.”

Stephanie Bell
Beauty/Lifestyle Content Creator and Media Producer
Los Angeles, CA

“My name is Stephanie Bell, I’m a Los Angeles-based beauty/lifestyle content creator and media producer specializing in photography and video production. The Glow Up program has been great! Over the past few months, I've had the opportunity to gain insight into what marketing teams look for when working with influencers. I learned how to approach brands for both paid sponsorships and unpaid collaborations. Most importantly I learned my worth as an influencer with a smaller following. There are opportunities to be paid as an influencer with less than 10,000 followers if you can produce the quality content that brands are looking for. I've never encountered an influencer program like the Glow Up program and I'm so thankful to Urban Skin Rx® for this opportunity.”

Crystal Hudson
Lifestyle Blogger and Content Creator
McDonough, GA

“I am Crystal Hudson of XoCryssy. My brand inspires modern women to look and feel their best as they balance the responsibilities of daily life. When I was selected for the Glow Up Program I was elated to work with one of my favorite skincare brands. Participating in this program has been nothing short of amazing. During this time I’ve been able to step outside the box and create innovative content, collaborate with fellow creators, and receive guidance and mentorship from the Urban Skin Rx® founder and social media team. I’m forever grateful for this experience and the knowledge I’ve gained!”

Brandon Rashad
Photographer and Content Creator
Atlanta, GA

“My name is Brandon Rashad and I am a photographer and content creator based out of Atlanta, GA. As an influencer, I have grown my platform by sharing things from fashion, food, travel and everything else in between. Being a part of the Urban Skin Rx® Glow Up Program helped me explore new ways to create content outside of my norm and comfort zone. With the guidance provided in this program, I feel more confident and equipped with the knowledge to expand my brand partnership network.“

Ije Simon
Skincare Blogger and Content Creator
Dallas, TX

“Hi, I'm Ijé, a skincare blogger and content creator. I gained a lot from being part of the inaugural class of the Glow Up program. It was so amazing to get to collaborate with a brand I love, and I learned a lot about how to navigate influencer partnerships with the Urban Skin Rx® influencer partnerships team. They were able to answer some questions I had about how to make long-term, mutually beneficial partnerships with brands, and I am looking forward to implementing everything I've learned.”

Be on the Lookout for Your Chance to Participate

Recently, we announced that we were accepting a second wave of applicants to our Glow Up program and the winners will be contacted on April 1. Be on the lookout for the next wave and submit your application for an opportunity to amplify your voice, grow your platform, partner with a reputable skincare brand, products and more!

For other information on programs, skincare essentials, tips, and products check out the Glow-Up Guide often!