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Check & Protect! It’s Skin Cancer Awareness Month

Quench Thirsty Skin With an H2O Glow

Diverse model holding Hydrafirm + Brightening Serum near her face

Do you struggle with dehydrated skin, dull skin, uneven skin tone, fine lines, oily skin or rough texture? Did reading that cause you to stroke your face immediately? We feel you!

A host of skin challenges drives us crazy, but when it comes to dry skin, the frustration is real. On a scale of easiest to address to hardest, you’d think dry skin would be easy to check off the list, but those of us with dry skin have learned from experience - getting rid of it is easier said than done.

Fortunately for you, creating a line of clinical skincare products that address all of your skin concerns - including dry skin - is what Urban Skin Rx® does best. Plus, all of our products are packed with ingredients that promote even-looking skin because we recognize that melanin-rich skin (whether it’s dealing with acne, aging or dry skin) is always more prone to uneven skin tone and hyperpigmentation.

So, how do you get that H2O (read: super hydrated) glow? We’re going to talk about one product to add to your daily skincare arsenal that provides extra hydration and boosts brightness!

Hydrate, firm and brighten with this coveted daily serum

Within 4 weeks, 90% of consumers said HydraFirm + Brightening Serum restored natural brightness and radiance to their skin.*

*Results from Benchmark Study 2019.

Holy glow! Wonder why this product is producing these kinds of results?

The HydraFirm + Brightening Serum is infused with hydrating, brightening and firming ingredients, including Hyaluronic Acid, Alpha Arbutin, Peptides, Niacinamide and Lactic Acid. These ingredients work together to improve the visible signs of aging as well as the appearance of uneven skin tone and rough texture. This non-pore clogging formula is also an ideal hydrator for oily, blemish-prone skin types.

Which key ingredient can you thank for the extra boost of hydration? Hyaluronic Acid. It helps to replenish moisture and revitalize the skin’s outer layers so they look and feel softer, smoother and hydrated to instantly improve the appearance of fine lines and wrinkles!

How to use: After cleansing your face, dispense 1-2 pumps of HydraFirm + Brightening Serum to the full face and neck area. Follow with thick serums and in the morning, be sure to follow with SPF 30 or higher. At night, don’t forget to apply extra hydration and apply a moisturizer. And that’s how you hydrate!

If your skin is feeling as thirsty as ours is after reading this, head on over to our website to grab your daily dose of H2O glow!

For other information on skincare essentials, tips, and products, check out the Glow-Up Guide often.

*SUNBURN ALERT: This product contains an Alpha Hydroxy Acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing and limit sun exposure while using this product and for a week afterwards.


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