What is Toner? & Why Do We Use It?

When building a skincare routine, some products are absolute essentials. A gentle cleanser, a hydrating moisturizer, SPF, and a good exfoliator often come to mind. But what about toner? If you’ve ever wondered, "What is toner?" or "Why do we use toner?"—you’re not alone.

What Does Face Toner Do?

Face toner is a liquid skincare product used after cleansing to remove any leftover dirt, oil, or impurities while balancing the skin’s pH. It preps your skin to absorb serums and moisturizers more effectively.

Benefits of Using Toner

• Helps remove lingering dirt and impurities
• Balances the skin’s pH level
• Reduces the appearance of pores
• Prepares skin for serums and moisturizers
• Can help control excess oil and breakouts

What Makes a Good Face Toner?

The best toner depends on your skin type, but in general, a good toner should be water-based and contain beneficial ingredients like:

• Aloe Vera: Soothes and hydrates
• Vitamin C & E: Antioxidants for skin protection
• Witch Hazel: A natural astringent to reduce oil
• Tea Tree Oil: Helps fight acne and breakouts

Avoid harsh alcohol-based toners that can dry out or irritate the skin.

Is Toner Right for Your Skin Type?

Whether you have dry, oily, sensitive, or combination skin, there’s a toner for you:

• Dry/Sensitive Skin: Look for hydrating ingredients like rose water or aloe vera.
• Oily/Acne-Prone Skin: Astringent-based toners with Witch Hazel or Salicylic Acid can help control oil.
• Combination Skin: A balanced toner with soothing and clarifying ingredients works best.

How to Use Face Toner

Adding toner to your routine is quick and easy:

1. Wash your face with a gentle cleanser.
2. Apply toner using a cotton pad or reusable sponge.
3. Gently sweep across your skin, avoiding the eye area.
4. Let it absorb—no need to rinse!
5. Follow up with serum, moisturizer, and SPF (for daytime).

For best results, use toner twice daily—morning and night.

Final Thoughts

While toner may not be the first product you think of, it plays a vital role in achieving clear, healthy-looking skin. By incorporating a toner suited to your skin type, you can enhance the effectiveness of your skincare routine and keep your skin balanced and refreshed.

Looking for the perfect toner? Try our Witch Hazel Brightening & pH Balancing Toner—designed to cleanse, balance, and prep your skin for a radiant glow!