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Our luxury, professional-strength skincare collection. These high-performance formulas were initially created by Rachel Roff, our founder and medical aesthetician, to use on patients at her medspa during professional treatments. This specific collection from Urban Skin Rx delivers blends of our highest levels of active ingredients formulated to address the most common concerns of diverse skin tones. Pro Strength by Urban Skin Rx is sold exclusively through our website ( and other professional medspas around the world.

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HydraFirm + Brightening Serum

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The Hydrafirm + Brightening Serum, infused with Hyaluronic Acid, Alpha Arbutin, Peptides, Niacinamide and Lactic Acid, is formulated to improve the visible signs of aging as well as the appearance of uneven skin tone and rough texture.

The Hydrafirm + Brightening Serum is infused with hydrating, brightening and firming ingredients, including Hyaluronic Acid, Alpha Arbutin, Peptides, Niacinamide and Lactic Acid. These ingredients work together to improve the visible signs of aging as well as the appearance of uneven skin tone and rough texture. This non-pore clogging formula is also an ideal hydrator for oily, blemish-prone skin types.

1 fl oz

Who Should Use
Anyone with dull skin, uneven skin tone, fine lines, dehydrated skin, oily skin or rough texture.

How It Looks/Smells/Feels
This clear, luxurious, silky serum is fragrance-free, fully absorbing and intensely hydrating.

Clinical Results*
After 4 weeks:
  • 90% agree dull, lackluster skin is revitalized
  • 90% agree natural brightness and radiance is restored
After 6 weeks:
  • 90% agree skin feels nourished
  • 89% agree skin appears more youthful
*Based on an independent study of 103 women who tested the daily use of Retinol Rapid Repair & Dark Spot Treatment, Vitaleyez Retinol + Vitamin C Complex, and Hydrafirm + Brightening Serum.

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  • Improves the look of fine lines, pore size and scarring
  • Multi-purpose hydrator for all skin types, especially oily skin types
  • Firms and smooths the look of skin 

Key Ingredients: Hyaluronic Acid, Alpha-Arbutin, Hexapeptide-8, Lactic Acid, Niacinamide

Full Ingredient List: Deionized Water, Niacinamide, Pentylene Glycol, Alpha Arbutin, Sodium Hyaluronate Acid, Centella Asiatica Extract, Acetyl Hexapeptide-8, Palmitoyl Tripeptide-5, Palmitoyl Tetrapeptide-7, Sh-oligopeptide-1, Caprylyl Glycol, Lactic Acid, Phenoxyethanol, Ethylhexylglycerin



#1 Thoroughly cleanse skin and gently pat dry.
#2 Apply 1-2 pumps to face and neck area.
#3 Apply before other moisturizers and thicker serums.
#4 Can be used in the morning or at night.

SUNBURN ALERT: This product contains an Alpha Hydroxy Acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing and limit sun exposure while using this product and for a week afterwards.

Is this moisturizer good for sensitive skin?
Yes! This moisturizer is great for all skin types!

Can I mix this moisturizer with other products?
Yes! A lot of customers with dry skin mix this product with our DermShield All Day Sun Protection Daily Mattifying Moisturizer SPF 30.

Are your products tested on animals?
No. We take pride in being a cruelty-free company.

If I took your Skin Quiz and this product wasn’t suggested, does that mean that I shouldn’t use this product?
While our product recommendations are carefully selected for the needs of a specific type of skin to give the best results, many people will modify their routine with other products as needed. If you feel this product could be right for you, we encourage you to try it! Of course, if you have any questions, contact us and we would be happy to provide expert advice.

I have questions about my skin, where can I get help?
Contact us and we would be happy to provide expert advice!

Our luxury, professional-strength care collection. These high-performance formulas were initially developed by our team for use by aestheticians to deliver professional treatments in our original medical spa. This collection from Urban Skin Rx® delivers proprietary blends of high strength ingredients formulated to address the most common concerns of people of diverse skin tones. Pro Strength™ products can be purchased at,,, and at select professional medspas.

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